SABCO - Al Quoz

President Message

Serving South African Businesses within the UAE

Karl Hougaard


Greetings to all South Africans across the UAE. As the incoming President of the South African Business Council I am making it my mission – with the support of the EXCO members –to spearhead a variety of South African-specific initiatives during my tenure with the council. It is very important to both me and the council’s EXCO members to have a free flow of information and knowledge between all South Africans in the UAE, as well as to commit to promoting South African businesses in the UAE and to growing the SABCO network.


Ubuntu – a wonderful word meaning “humanity” – is often translated as “I am because we are”, and also “humanity towards others”. But it’s frequently used as well in a philosophical sense to mean “the belief in a universal bond of sharing that connects all humanity”. I and the council would like to promote such a philosophy in the region.

As a resident of the UAE for the past 17 years, I wish to pay it forward and do my bit for the South African community here and beyond, assisting Brand South Africa with its international messaging and promoting South African industry locally.